‘pretty Little Liars’: Inside The Bold Strategy Of Getting Teens To Watch Tv

San Antonio Spurs retain Boris Diaw | FOX Sports on MSN

(Season four averaged 2.7 million viewers in time-shifted viewing among the target 12-to-34 demo, up from 2.5 million in season two.) “In an environment where TV has become fragmented, the show has become stable, and they’re watching it live,” says Leslie Morgenstein, CEO of Alloy Entertainment. Warner Bros. TV Group president Peter Roth says the property compares well against the rest of the studio’s portfolio: “Pretty Little Liars has resonated about as much as anything we’ve ever done.” Adds network president Tom Ascheim, who on June 10 secured ABC Family’s No. 1 series with a rare two-season pickup , “This is our version of the Super Bowl.” STORY ‘Pretty Little Liars’ Producers Promise ‘Nonstop’ Ride, Reinvention in Season 5 So how does the creative team do it? By allowing its viewers a significant place in the PLL universe, driven by a social footprint that is disproportionately large compared to its traditional ratings (averaging 3.9 million total viewers in live-plus-7). It is the third-most-tweeted-about 2013-14 series after Breaking Bad and The Walking Dead, with an average reach of 4.8 million users, trumping Game of Thrones (3.5 million users vs. 9.3 million viewers to the June 15 season finale).
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The Spurs decided to give Diaw a hearty raise after watching him blossom in a system Gregg Popovich designed to keep the ball moving at all costs. But they also protected themselves by only partially guaranteeing the third year of the deal, which was first reported by Yahoo! Sports. He will be guaranteed $15.5 million over the first two seasons of the contract, a big boost from the $4.7 million he made last year. LeBron memes are back in full force ”He’s perfect for them,” former Timberwolves coach Rick Adelman said about Diaw and the Spurs during the season.
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